Film making requires all the knowledge and skills that are taught in a college graduation level Management program. It has all the Projects in it and it is also a Project. There is many more “P” includes in this project.
Film itself is a product; for example, Titanic is a product but it is a product like a ship which is made through a Project, which is taught in the Management Program. The whole finance for the Project comes from venture capitalists, which put their money into the making of a film. Venture capitalism has by itself turned a subject of study. In this age of knowledge economy it is the main ‘idea’ that sells.
It is the ideal behind the story of a film that is taken to the financiers who can be treated as venture capitalists. The main concepts of strategy also apply to film making; for example, the film maker only will decide the theme and this has its routes in the strategy because the trend of public likes and dislikes, the timing of making the film and its, release, the competitor, who may also by releasing the film at a particular time or may be making a picture on the same theme etc, are all the strategy factors.
It is the goal of short term strategy is the selection of Hero, Heroine, Story writer, Director etc., because this goal is achieved at the most in two or three years. The second P means positioning of the film and it is covered by huge advertising PR articles etc. that introduce the making of a film. Some producers position their film for a certain segment of population, while others are for the masses. Branding, in the concept of marketing, is the ‘banner’ in film making.
This description also covers the next P called Promotion but positioning also requires the establishment of channels. Thus, there are film distributors, who may be likened to the whole sellers and cinema hall owners are the retailers. The description given in above very clearly describes how all the principles of Management apply to film making. In the Masters Course after the college graduation gowns, not only all these aspects are covered but the college graduation gowns also includes the technological units of study, like camera handling, editing, lighting, acting, etc. All those who will do the Masters Course, will be taught all the technological skills as a general subject with specialization particularly in editing and market research for the ‘idea’ of the film.
Ever wondered how films are made or for those manner television serials or other programmers produced? Those who are the people who bring on characters which become a part of everyday lives of the people? Who create those sounds and music which stir the right corduroy somewhere deep down your heart? In addition to this, the characters played by various artistes, there are technical experts who work really hard to make the moves possible. Studying of this subject will make your college graduation gowns interesting.
